The media and avian flu preparedness.

Below is a link to an interesting editorial discussing the important role played by the media in avian flu preparedness. Media reports of outbreaks can often stir panic and cause public alarm. However, though initiates such as the recent workshop, held by the Uganda Media for Health, journalist can extend their knowledge of the issue and offer more useful information to the public.

“It was a starting point for new lines of communication between the media, health and veterinary experts and government officials. This and a similar workshop in Nigeria have resulted in a new determination among African journalists and editors to produce more and better quality avian flu coverage.

Similar efforts are underway elsewhere. In Nigeria, a new government communications strategy is encouraging better links between health officials and the media. The initiative has enrolled community leaders and town criers.

The Ugandan government plans to involve the media in a forthcoming simulation exercise, as part of its national pandemic preparedness plan.” …

Interestingly, the editorial also notes the import role media can play in advocating for preparedness planning to address avian flu.

For more: Science and Development Network. Africa’s bird flu preparations must involve the media: http://www.scidev.net/content/editorials/eng/africas-bird-flu-preparations-must-involve-the-media.cfm